Presumably, the heavy-duty promotional blitz, coupled with a familiar franchise re-imagined for today’s audience, helped sell the film to audiences, even though hard-core horror fans were not necessarily impressed. For example, E-Splatter.com (which loved Zombie’s THE DEVIL’S REJECTS) panned the film, and the average rating at Internet Movie Database is only 6.8 out of 10.
The success of HALLOWEEN signals the continued split between ticket sales and the expressed preferences of horror fans, who decry Hollywood for churning out soulless sequels and remakes. Presumably, this indicates some kind of cinematic equivalent of Nixon’s “Silent Majority” - people who quietly continue to support horror remakes despite the outrage of vocal critics. Perhaps some think tank could do a government-funded study to pinpoint the schism between the two groups?