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Wednesday, August 29th 2007

10:44 AM

Halloween - darkness at the end of summer

  • Posted by: Steve Biodrowski

A couple interesting articles on how big a business the Halloween season has become:

  1. Halloween Decorations Market Has Grown into a $3 Billion Business:  

    In 2006 American consumers spent $3.2 billion buying Halloween decorations, which is more than 21 percent over sales in 2005. This makes Halloween second only to Christmas in decorations sales, according to a new study of the seasonal decorations market from Unity Marketing.

    "We expect this Halloween season to be even stronger thanks to people's fascination with ghosts and the supernatural spawned by popular cable shows like The Travel Channel's Most Haunted and SciFi's Ghost Hunters," said Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. "And its not just Halloween decorations that are in demand this fall. About $5 billion of the industry's $19.2 billion in retail sales were generated from fall decorations, including back-to-school, Halloween, Thanksgiving and harvest home seasonal decorations."

  2. Halloween creeps into summer's ease: On Aug. 16, two and a half months before Halloween, I glance into a Pottery Barn Kids store and have a very scary moment. Why is my perspective bathed in orange, pulsating with visions of Halloween lights ... on a perfectly gorgeous summer afternoon?

    A few stores away, a gift shop's doorway studded with witches validates the first sighting: Halloween merchandising has squeezed itself into the dog days of summer. Before kids have had time to dry off from the pool, and before moms have completed their back-to-school lists.


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